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Logo Design for ProFresh Painting Services


ProFresh Painting Services are a Perth, Australia based business specialising in residential, commercial and industrial painting.

Being a new start-up business, they didn't have an existing logo, so we had to start from scratch. They came to me with an idea of what they wanted (which is great that they took the time to research and find what they like!). Most of the time when I receive examples of what my client wants, I will make sure to understand what they like about the examples they have found and recreate something unique for them to suit their needs. It is important to have a logo developed just for you rather than editing or using an existing design found online, as this will avoid issues with copyright and trademarking your logo.

In this case, they wanted a stylised paintbrush, and the business name two-toned with either bright blue or bright green – either colour keeping in line with being "fresh" and "PROFESSional". Although I am a sucker for a bright green, the guys at ProFresh felt blue was a better fit for them.

I initially developed the paintbrush icon digitally but was finding I couldn't quite get the right curves needed to create the perfect paint 'swoosh'. I always find going back to basics using pencil and paper gives the desired results and makes for a better end product which I believe we have achieved.

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